THE EDITORIAL TRAVEL MAGAZINE FOR WOMEN
Little Red Dress Traveller is a beautifully produced digital magazine for women who travel with intention. One city per edition. Two interviews with the women who actually know it. Resources that are yours to keep forever.
THE PITCH
You do not need another listicle telling you to visit the Eiffel Tower. You need to know which corner of the 11th arrondissement actually feels like Paris, which boutique hotel will not charge you double for travelling solo, and what to pack so you do not look like a tourist the moment you step off the train.
That is what we are building. A beautifully produced digital magazine. One city per edition. Two deep-dive interviews with the women who know it best. And a curated library of partner vouchers that pay for your subscription before you have even finished reading.
$10 a month. One city. Two interviews. Resources that are yours to keep forever.
WHO WE ARE FOR
She does not want a package tour. She wants to know the neighbourhood, the restaurant the locals actually go to, and the museum that is not on the tourist map. She plans carefully and travels confidently.
She would rather go to one city properly than tick off five in a week. She reads before she goes. She comes back with stories, not just photos. She is the friend everyone asks for recommendations.
She has been saving the tab. She has been adding things to the list. She just needs the right nudge, the right resource, and the right community to make it feel real. That is where we come in.
THE FOUNDERS
CO-FOUNDER
Sam is the designer, the strategist, and the woman who will spend three hours researching the best table at a restaurant before she books it. She has been travelling her whole life — with intention, with a good bag, and almost always in something red.
LRDT started as a conversation about packing — about building a wardrobe for travel that was still feminine, still elegant, still entirely you. It became something much bigger. Sam is the reason it looks this good.
“A personal note from Sam will go here.”
CO-FOUNDER
Frosi is the traveller’s traveller. She has been to more cities than most people have on their wish list, and she remembers every single one in detail — the neighbourhood, the light, the coffee, the thing that made it feel like somewhere rather than anywhere.
She brings the practical authority, the warmth, and the conviction that every woman deserves to travel well. She is also the reason the brand guidelines are as thorough as they are. She does not do things by halves.
“A personal note from Frosi will go here.”
THE ARCHITECTURE
2026 — NOW
A beautifully produced monthly digital magazine. Issue 01 is the Global Edition — Going Global to Get Local — launching May 2026. From Issue 02, every edition focuses on a single city: one month, one place, two women who know it better than anyone.
Subscribers get the full editorial experience, a curated city resource pack, and access to partner vouchers that cover the cost of the subscription before they have finished reading. $10 a month. No algorithm. No noise.
EARLY 2027
Intimately curated, small-group retreats for subscribers. The Founding 100 get first access to the itinerary and first right to book. These are not tours. They are experiences designed around the LRDT lens — the city, the women who know it, and the community that has been building since Issue 01.
THE HORIZON
Where it all began. A curated travel wardrobe for women who refuse to choose between practical and beautiful. Packing features, capsule collections, and eventually a physical product line — all rooted in the original conversation that started this whole thing. Two women on a cruise. Two red dresses. One very good idea.
WHAT WE STAND FOR
We do not do volume. Every experience, recommendation and piece of content is chosen with purpose.
Real women, real places, real experiences. No performative travel, no curated perfection.
Not luxury for its own sake, but a commitment to quality, beauty and craft in everything we produce.
Community is the product. The magazine, the retreats, the brand all exist to bring women into meaningful relationship with each other and the world.
The red dress is a statement. We celebrate women who show up fully, in life, in travel, in themselves.
We are opening the Founding 100 before we open to everyone.
Lock in your rate, shape the direction, and be in the room when this thing launches.
